Mizuno’s shoe sales kick up after Wendy Davis’ marathon filibuster

The Texas senator who filibustered for nearly 13 hours against a bill that would severely restrict abortion in the state made sure to wear comfortable shoes. People took notice.


Runners may find themselves asking a new question out on the trails this summer: Are those Wendy’s shoes?

Texas state Sen. Wendy Davis (D-Fort Worth) has given shoe company Mizuno an unexpected boost.

Davis, you may recall, filibustered a polarizing anti-abortion bill for almost 13 hours Tuesday. She wore a pair of $115 Mizuno Wave Riders during the epic session.

Since then, the shoe has risen to No. 2 on Amazon.com’s list of women’s athletic shoes. Comments on the Amazon Wave Rider page range from sarcastic (“Marathon shoe for marathon filibustering”) to politically charged (“Fits perfectly up a Republican’s rear end”).

Mizuno hasn’t released sales data, but it did say the Wave Rider page has recently become its website’s most popular page. And a company spokesperson released the following statement:

“We are proud of the running shoes we develop for our customers and know the Wave Rider’s design is able to provide the comfort and cushioning needed for any endurance event, whether it’s a 5K, a marathon or 10+ hour filibuster. We do appreciate Ms. Davis’ choice in athletic footwear. However, we do not maintain a corporate position related to the topic in discussion.”

What do you think? Should Mizuno do more to seize the moment, or is it right to stay neutral?

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