Mobile marketing drives digital ad spending

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.

Online advertising is overtaking traditional outlets in a major way for most brand managers.

AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022. The growth of online content and marketing campaigns is in sharp contrast to the decline for other media—including TV, radio and print newspapers.

Image courtesy of AdAge.

Part of what is driving this revolution is the drive to get onto mobile devices. The small screen is responsible for much of digital advertising’s growth. In comparison, desktop ads have remained relatively stagnant over time.

Image courtesy of AdAdge.

How do these stats line up with your campaigns?

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