Mobile marketing ‘sucks’ — in the U.S. (not in Europe)

With its indie rock and montage after montage, U.S. mobile marketing could really use a refresher, and overseas might just be where they find it.

In the U.S., each ad begins with some vaguely recognizable indie rock music, which turns into a demonstration of how easy it is to check in to one of your social networks on an itsy-bitsy touch screen. Bottom line: The shtick is old.

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