Marketing Mobile marketing ‘sucks’ — in the U.S. (not in Europe) With its indie rock and montage after montage, U.S. mobile marketing could really use a refresher, and overseas might just be where they find it. By Alan PearcyFeb. 16, 2011 SHARE In the U.S., each ad begins with some vaguely recognizable indie rock music, which turns into a demonstration of how easy it is to check in to one of your social networks on an itsy-bitsy touch screen. Bottom line: The shtick is old. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.