Mom bloggers and brands: What they want, what you need

The mom blogging community is a powerful and influential one. How well do you understand their desires?

Ragan Insider Premium Content
Ragan Insider Content

Here we’ll share some of our research and tactics for best practices.

It’s interesting that many agencies and PR firms assign young staffers and/or associates who’ve never had children to work with and/or court mom bloggers. Though these folks are certainly capable marketing and PR professionals, there is a disconnect. That only makes sense; it can be difficult for people who don’t have children to understand the parental mindset.

Parenthood changes your life, in amazing and sometimes inconceivable ways. The parenting blogosphere is filled with people who are writing their way through that incredible journey.

These parent bloggers are attractive to brands and agencies. Many have built personal brands and communities and are considered experts in the parenting space. They typically have loyal readers and deep friendships in the blogging community through their blogs and social networks.

Let’s talk numbers

Discovering what motivates women bloggers, what they seek, and how to work most effectively with them lies in the numbers.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.