Monitoring Wikipedia is more important than you think

PR pros must pay attention to Wikipedia, according to researchers Marcia Watson DiStaso and Marcus Messner. Why? Wikipedia strongly influences search engine results. “Overall, according to [research conducted by Watson DiStaso and Messner], Wikipedia has gained search engine prominence over the years, essentially dominating Yahoo, MSN, and Google searches,” PR measurement expert Katie Paine blogged. Related PRNewser Wikipedia PR chief: “PR pros can participate on wikipedia in any w…

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