Months after PR crisis, Augusta admits first female members
The site of the Master’s tournament allowed two women—former Secretary of State Condoleezza Rice and businesswoman Darla Moore—to join the club for the first time in its history.
The decision comes four months after a public relations crisis for the club.
When IBM, a major sponsor at the Masters, hired its first CEO in Ginni Rometty, it presented an awkward situation considering that the last four IBM heads were members. The story gained prominence at the time, because national media attention was focused on the “war on women.” (Coincidentally, thanks to Rep. Todd Akin (R-MO), the media’s attention has returned to this topic.)
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