• A special assignment. This is often requested in the form of a six-month PR plan or something along those lines. At the RFP stage, spec work should not be requested. Save the special assignment for the presentation stage—this will give you something tactical to review as a group and see how the finalists stack up. • A request for references. There’s no need to ask agencies to hand over the names and contact details of their most trusted advocates at the proposal stage. Save that for the post-presentation stage when you’re actually going to contact the references of your finalists.
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