Crisis Communications Moscow shuts down 3 McDonald’s restaurants amid trade retaliation Do reputations suffer when nations target companies because of political spats? According to one expert, ‘When the elephants dance, the ants get stepped on.’ By Russell WorkingAug. 25, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.