Most B2B marketers describe their social media strategy as ‘ad hoc’
A benchmarking report portrays the state of social media marketing in the business-to-business sector.
Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”
The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).
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