Social Media Most consumers prefer social media customer service A recent U.K. study found that 65 percent of consumers prefer social media for customer service concerns, while a mere 7 percent opt for call centers. By Kevin Allen@kevin_j_allenJune 29, 2012 SHARE Ragan Insider Premium Content According to an infographic from British firm Fishburn-Hedges, pretty well. Sixty five percent of respondents think social media is better than call centers. Meanwhile, only 7 percent believe call centers to be better than social media. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.