Most consumers prefer social media customer service

A recent U.K. study found that 65 percent of consumers prefer social media for customer service concerns, while a mere 7 percent opt for call centers.

If you manage a brand’s social media presence, chances are you’re an expert in customer service. But how is customer service faring in social spaces?

According to an infographic from British firm Fishburn-Hedges, pretty well.

Sixty five percent of respondents think social media is better than call centers. Meanwhile, only 7 percent believe call centers to be better than social media.

See more of how social media is changing customer service in the following infographic:



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