Move over, ‘Orphan Annie’—Leo Burnett staging off-Broadway debut
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While I wouldn’t go clearing room for a Tony next to all those Cannes Lions just yet, there’s a chance Leo Burnett could find itself amid the “Great White Way” soon enough. The Chicago-based advertising agency plans to open an off-Broadway play titled, “8 Million Protagonists,” in Manhattan’s East Village on Nov. 1. The play, is based on various stories crowdsourced via New York Writes Itself, a website launched by Burnett’s New York office as a way to integrate itself into the city, Jay Benjamin, chief creative officer for Leo Burnett New York, had this to say:
“Our industry is moving into content curation and creation so anywhere there is an avenue for entertainment, I feel like ad agencies and their brands should be playing.”
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