Good morning, PR pros:
Breaking news and technology are no match for a child on a mission.
While discussing Turkish air strikes happening in Syria, NBC News correspondent Courtney Kube was interrupted by her 4-year-old son. Kube took the interruption in stride, but comparisons arose between her and Robert Kelly—the man whose interview-gone-wrong has forever given him the nickname “BBC Dad.” Kube is now being called “MSNBC Mom.”
— MSNBC (@MSNBC) October 9, 2019
Have you had a funny moment where your personal life collided with your professional one? Share your stories with us under the hashtag #MorningScoop.
Here are today’s top stories:
Nestlé offers vegan bacon and cheese
The company announced that it will sell the vegan-friendly menu staples to restaurants and food-service organizations in Europe and the United States, beginning next year. The move was not based on charitable feelings, but rather on increasing the bottom line.
… US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute.
Barclays predicts the alternative meat sector could reach about $140 billion in sales over the next decade, capturing about 10% of the global meat industry, up from $14 billion currently. Jefferies predicts that by 2040, the alternative meat market could generate $240 billion in annual revenue globally.
Why it matters: If you see a growing trend that fits your organization—and for which you have the appropriate resources —don’t just hop on the bandwagon. Blaze your own trail before your competitors get there. This is as true for social media platforms as it is for food trends. Not everything will stick, but the first to the table stands to walk away with the biggest portion. (Those who are tardy do not get fruit cup.)
- Forever 21 files for bankruptcy, McDonald’s tests meatless option, and email’s the go-to for ‘conversational marketing’
- KFC announces meatless offerings in U.K.
- How to use food imagery to grab a bigger slice of the PR pie
What does it cost to have an outside agency monitor your social media channels and mentions?
According to a report from Sprout Social, the monthly retainer for these services is $3,000 per month, and the average hourly rate is $150. However, there is a fair bit of variation.
How much should you pay for a social media agency or services? Share your thoughts with the hashtag #MorningScoop, and learn more by downloading Sprout Social’s full report.
NASCAR considers hybrid cars and IAG commits to net-zero carbon flying
The racing organization’s senior vice president for racing development, John Probst, told TechCrunch that its “pushing to go full electric” and could introduce hybrid vehicles as early as 2022. British Airways’ parent company, IAG, also made a bold statement by committing to net-zero carbon flying by 2050.
Why you should care: The growing amount of organizations including sustainability efforts highlights the growing necessity for it. Neither NASCAR nor the aviation industry will be sustainability frontrunners, but if they’re both looking into ways to embrace environmentally friendly processes, isn’t it time your organization did the same?
- Report: Consumers want organizations to lead with values
- 3 ways to satisfy millennials’ demand for transparency
- Starbucks reveals why brands should lead with values
FROM OUR EXPERTS
Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets. Read about her three tips for getting a bigger piece of the marketing pie for your team.
Brand managers voice support on #WorldMentalHealthDay
As the annual observance trended Thursday on Twitter, many social media teams for organizations across industries tweeted images, videos and quotations of inspiration and encouragement.
Here are several examples:
Check in on yourself and others. It's ok to take time and feel. When you're ready to talk, friends you meet both offline and online care. pic.twitter.com/kLuYp21gWw
— Discord (@discordapp) October 10, 2019
— The Nobel Prize (@NobelPrize) October 10, 2019
Be there for your friends.
You never know what someone is going through. #WorldMentalHealthDay 💚
— Complex Music (@ComplexMusic) October 10, 2019
— USTA (@usta) October 10, 2019
Why you should care: As with all sensitive subjects, take care to ensure what you’re posting doesn’t pander or potentially offend your followers. Also find the stories or references that match both the topic or trend and your organization, so you don’t come across as taking advantage of the subject to spew marketing messages. Discord’s message was a subtle nod to gaming, while the stories shared by Nobel Prize, Complex and U.S. Tennis Association were emotionally compelling. If yours doesn’t meet this standard, don’t participate.
- How to maintain a healthy lifestyle as a writer
- Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health
- 11 tips on social media and health care marketing
WHAT YOU SAID
We asked what PR myth you loathe the most, and the winning choice was, “PR pros are spin doctors.”
What PR myth do you loathe the most? Weigh in on these and other public relations falsehoods that negatively affect the industry below and with the #MorningScoop hashtag.
— PR Daily (@PRDaily) October 10, 2019
Some of you despise being seen as manipulators of the facts, however some pros say spinning a situation doesn’t have to be all negative.
#SpinSucks! Thankfully the trend in PR seems to be shifting more toward transparency and authenticity. But still, there are the few who ruin it for the rest of us.
— Brianne Bucks (@briannebucks) October 10, 2019
Honestly, I love spinning a situation. Not all situations are ideal but I think almost anything can be turned into a positive. Granted there are some ppl that no matter how much you try you can not change the public’s perception of them. For example Chris Brown a few yrs back.
— London (@LondonNaughte) October 10, 2019
Not disagreeing – there are definitely ways to reframe most things in a more positive light. I just think the term "spin" has come to have a very negative connotation.
— Brianne Bucks (@briannebucks) October 10, 2019
Have a PR myth to debunk? Let us know with the hashtag #MorningScoop.
What are the PR buzzwords that you wish everyone would forget about right away? Is it “pleased to announce” that gets your goat, or does it fall under hyperbole about products and services?
Share the phrases that you find offensive for our Friday #MorningScoop.
— PR Daily (@PRDaily) October 11, 2019