Must-have skill: How to pitch a blogger

They’re a different breed. Good thing a PR pro interviewed a noted blogger to learn some tips for landing a story on a blog.

It can be tricky, though—bloggers work under different conditions from those of real reporters. They may not answer to an editor; some are not beholden to deadlines, and more.

In a recent blog post, PR pro Heather Whaling, of Geben Communications and #pr20chat, talked with blogger Meghann Anderson of, and fleshed out a few useful tips for pitching bloggers.

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