Nabisco releases its animal crackers from behind bars

The snack is one of the oldest in the company’s portfolio, and though it will retain its original name, the packaging has changed following pressure from an animal rights group.

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Nabisco’s animal crackers are now cage-free.

Throughout its 116 years, Barnum’s Animal Crackers’ packaging has changed—but only temporarily, such as under Nabisco’s partnership with Lilly Pulitzer to boost awareness for the World Wildlife Fund.

(Image via Rusty Blazenhoff)

However, the recent—and permanent—redesign comes after increased pressure from People for the Ethical Treatment of Animals, which began its petition for the packaging change in April.


Fortune reported:

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