Good morning, PR pros:
Google is honoring the late B.B. King with its Sept. 16 Doodle, which showcases the life of the “King of the Blues,” from the Mississippi plantation where he was born to the arena stages where he performed worldwide. The video is set to King’s version of “The Thrill is Gone.”
King died May 14, 2015, at age 89. Google collaborated with the B.B. King Museum on the project marking his 94th birthday. One of the Doodle’s artists, Steve Spencer, hails from Little Rock, Arkansas, and the video’s art director, Angelica McKinley, is originally from Memphis, Tennessee.
The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. Google’s collaborative partners underline King’s story, with McKinley telling CNN that she hopes the video will help people understand the magnitude of King’s life.