National Cookie Day inspires flurry of social media

The day of food observance provided an opportunity for brand managers to leave a pleasant taste in their audience’s mouths.

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In the current media climate, it’s nice to celebrate bite-size victories.

That’s what some brand managers took away from this year’s National Cookie Day, sharing their favorite recipes, discounts and games.

Cinnabon released a new cookie for the holiday, looking to capitalize on its established position in the sweets market.

In a press release, its communicators wrote:

The days of deciding between a fresh, warm cookie and an Ooey-Gooey™ Cinnabon® cinnamon roll are no more! In honor of National Cookie Day, December 4th, Cinnabon will offer the most ingenious treat to date, the Cookie BonBite™. This almost too-good-to-be-true indulgence takes the beloved chocolate chip cookie to another level by baking a BonBite, the bite-sized version of Cinnabon’s world-famous cinnamon roll, inside of a chocolate chip cookie! The Cookie BonBite will only be available at Cinnabon bakeries nationwide for a limited time.

It also shared the news in a tweet:

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