A new study from Networked Insights reveals 9.3 percent of Twitter is spam. Chief among spam messages are those related to brand posts, with coupon and offer tweets making up 5.8 percent of all discussion on the social media platform.
“Simply put,” Marketing Land reports, “many brands have conversation around their names, terms and hashtags that aren’t real.”
More from Marketing Land:
While coupons drive the majority of the spam, adult content isn’t that far behind accounting for 2.2% of all brand discussions. General (non adult or coupon spam) falls in at 1.3% of all brand discussion. Some brands have it worse than others. Rite Aid saw an astounding 95% of mentions coming from spam with Visa (81%) and MasterCard (76%) right on their heels. Other brands with mass spam include Ulta (75%) American Eagle Outfitters (73%) and Fisher-Price (70%).