Nearly 50 percent of social networkers interact with brands

It appears most of that interaction is taking place on Facebook, according to the Forrester study.

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A recent Forrester study shows that 45 percent of people on social networks have interacted with a brand over the last three months. And younger people are increasing their interactions with brands: 56 percent of those between the ages of 18-23 have “liked,” followed or become a fan of a brand, up from 41 percent in 2011.

Still, only 7 percent have followed a brand on Twitter, so it’s more likely they’re interacting with them on Facebook.

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