Nearly half of social media strategists report to marketing

Want to bet that in 2011 the debate over which department should oversee social media will continue? The two departments vying for the role appear to be marketing and PR. There has been some industry chatter that HR should be involved as well. A report from Altimeter Group strategist Jeremiah Oywang found that 41 percent

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.