Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

Also: Spotify sparks engagement with its annual data roundup, United chief to step down, decrees ‘existential’ its word of the year, and more.

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Good morning, PR pros:

Netflix might be on Santa’s naughty list for its recent tweet asking followers what you can say during sex but “also when you manage a brand Twitter account”:

what’s something you can say during sex but also when you manage a brand twitter account?

— Netflix (@netflix) December 5, 2019

However, adding a healthy dollop of spice to a sea of holiday social media messages served as the perfect recipe for engagement. Here’s a sampling of the plethora of social media managers from Universal Orlando Resorts, Yelp, Axe, Aer Lingus, Animal Planet and more who quickly jumped into the conversation:

Do you wanna take a lick?

— Ben & Jerry's (@benandjerrys) December 5, 2019

Prepare for the ride of a lifetime. 🎢🙃

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