Netflix: We knew the backlash was coming and prepared for it

The company has added extra employees to its customer service department after Tuesday’s announcement of a price hike.

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At least that’s how it seems. On Tuesday, Netflix unveiled a new pricing plan—a price hike, actually—that its customers lambasted on social media sites.

As we pointed out, Netflix’s response to the avalanche of tweets, Facebook posts, and blog comments has been nonexistent. It dropped a tweet on Tuesday announcing the price changes and hasn’t updated it since. Also, the company’s blog has failed to respond.

In an interview with CNET, Netflix spokesman Steve Swasey said managers at the company prepared customers service employees for the onslaught of negative calls from customers. It’s even added additional employees to help with customer service.

As CNET put it, the company didn’t go into Tuesday blind.

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