Networking 101: 5 tips for millennials

When trying to get your foot in the door, as a young PR professional you must temper the free-flowing booze and not put your foot in your mouth first.


Networking can be intimidating, especially if you’ve never done it before. But don’t fear—the Millennial Mafia is here to help!

Recently, Ragan Communications and The Playground Theatre joined forces for a night of networking, improv comedy, and wine and beer. We thought we’d share a few tips from what we learned.

Don’t mingle with other millennials. Save your conversations about Rebecca Black and your iPad 2 for a Friday night with your old college buddies. Now is the time to branch out of your generational comfort zone and talk to people who’ve been in the biz longer than you have. Hey, you might just learn something.

Have a drink, but don’t turn into a Lindsay Lohan.
It’s perfectly acceptable to introduce yourself to people with a glass of chardonnay in your hand. But save your hard-core drinking for the after-after party. Nobody likes a sloppy networker.

Start a conversation. Avoid this opening line: “Hi, my name is so-and-so, and I work for ABC company and do XYZ.” That’s a rookie move. Allow the conversation to develop naturally. For starters, why not ask, “How did you hear about tonight’s event?”

Know what you do.
When someone asks you what you do, be prepared. Say at least two to three sentences about your job responsibilities. Give the listener the highlights—nobody really likes talking about work, anyway.

Follow up. Assuming you followed rule No. 2, you should be sober enough to compose a quick email or a DM to the people you met. Everybody likes to be remembered.

Ragan and The Playground will be teaming up again for another night like this in the near future. We hope you’ll join us—and remember, bring your business card.

P.S. Have you seen Episode 2 from the Millennial Mafia? In this one, we teach Boomer Bill an Internet safety lesson. Some describe it as “homo-erotic.” We describe it as “funny.”

Jessica Levco is the editor of HealthCare Marketing & Communication News, a PR Daily sister site. She is also a staff writer for Ragan.com.

A version of this story first of appeared Jessica’s
Millennial Mafia blog.

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