New Google ad tool emphasizes targeted marketing

Many marketers aim to influence consumers at various points in their purchasing journey. Tech execs at Google are launching a function to streamline that process. Here are details.

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Google execs plan to launch an ad unit specifically designed for web applications.

The new product will allow marketers to gear their campaigns toward a specific audience at a specific time in their buyer journey.

The new feature was announced this week during the recent Dmexco event.

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