New Google ad tool emphasizes targeted marketing
Many marketers aim to influence consumers at various points in their purchasing journey. Tech execs at Google are launching a function to streamline that process. Here are details.
Google execs plan to launch an ad unit specifically designed for web applications.
The new product will allow marketers to gear their campaigns toward a specific audience at a specific time in their buyer journey.
The new feature was announced this week during the recent Dmexco event.
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