New Mini campaign pairs driving style with coffee variety

Makes sense—coffee gets the world’s engine running every day. Plus, replacement refs benefit Buffalo Wild Wings, Ikea removes women from its Saudi catalog, an entire fashion show goes missing, the man behind MC ‘Bama, and more.

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Coffee and cars are two things for which people seem to have deep, enduring passions. Need I remind you we did just celebrate our National Coffee Day? And cars, well, I don’t own one, but I’ve seen people pour money and sweat into maintenance of their vehicles, so love has to be the only explanation, right? Too bad not all brews and builds are created equal—a notion that Mini is capitalizing on. The automaker, along with agency JWT Amsterdam, launched a new campaign in the Netherlands matching people with a perfectly paired java based on their driving style.

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