New service enables brands to hold Pinterest contests

The service, powered by Pinfluencer, will drive users to ‘like’ brands on Pinterest, as well as provide analytics, according to Adweek.

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Adweek reports that Pinfluencer is launching Pinterest Promotions today, which will serve as a platform for running contests and integrating them through Facebook.

Discount retailer Gilt is among the first brands to try with its Gilt Wedding Style promotion. The contest requires its entrants to repin a Gilt-offered bridal gown and use the dress as inspiration to make a board around their dream wedding.

According to Adweek, the service will drive Facebook users to “like” brands on Pinterest while providing useful analytics for the companies:

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