New study reveals why Instagram is the next big thing

The photo-sharing site is growing faster than any of the other major social networks. Is your brand ready?

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Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. That’s paltry compared to Facebook (94 percent) or Twitter (47 percent). But here are four reasons why Instagram could explode in 2013.

1. Of those who have a profile, 61 percent have used it in the past 24 hours, an adoption level only surpassed by Facebook at 84 percent. By comparison, Twitter stands at 55 percent, Google+ at 44 percent and Pinterest at 52 percent. Those using Instagram are pretty voracious by comparison.

2. Of all the social media users surveyed, 48 percent said they are using Instagram more often. This blows the other major platforms out of the water. Facebook was the next-closest platform in terms of expressed growth.

3. Of those who have an Instagram profile, 83 percent use it at work, again surpassing even Facebook and YouTube by a long shot. One reason could be that sharing on Instagram requires no typing. You just snap a photo and post in seconds. One of my friends ran a series on Instagram where he snapped pictures—and rated—the crazy coffee cups in his office kitchen. Inspiration is everywhere, including work.

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