New Twitter features enable brand managers to post videos and measure tweets

The social media platform’s recent updates offer PR and marketing pros the option to directly embed videos and see analytics for individual tweets. 

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First, in a move to perhaps help it compete with Facebook (which is trying to compete with YouTube), Twitter now allows videos to be embedded without the accompanying tweet.

Here’s an example from the official NBA account of how this looks:

Dennis Schroder draws in the defense and zips it out to Al Horford for the #AssistOfTheNight!

— NBA (@NBA) March 4, 2015

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