For the National Football League these days, positive PR doesn’t often happen.
The organization is routinely plagued with stories about its perceived indifference toward former players suffering the effects of all those blows to the head—not to mention stories about drug use, domestic violence and general mischief among current players. To say the least, it needed some positive press.
As with most positive press that comes the NFL’s way, this story wouldn’t have happened if it weren’t for a bout of bad coverage first. In this case, the NFL is returning $723,000 it was paid for the military tributes it featured during games.
In a letter written to Senators Jeff Flake and John McCain on Wednesday, and disclosed on Thursday, Goodell said that—following an audited review of 100 marketing agreements from 2012 to 2015 by accounting firm Deloitte & Touche—teams were deemed to have received $723,734 for acts of sponsored patriotism.
In a statement, Flake praised the NFL for its change of heart: