Las Vegas will finally have a major professional sports team.
The National Hockey League will welcome an expansion team to the city as early as 2017, which presents a new and interesting opportunity for marketers and brand managers. The NHL executive committee was reportedly unanimous in its decision to expand, but it still must pass a vote at the Board of Governors meeting on June 22.
Billionaire Bill Foley must come up with a $500 million expansion fee, but the majority of reports seem assured that his investment group will have no problem meeting it.
Thus far, the yet-to-be-named team has seen more than 14,000 season-ticket deposits, and it will play in the newly built 17,500-seat T-Mobile Arena, which is located near the famous Las Vegas Strip. RELATED: How to create an intranet that employees will love (free download).