Marketing Nike confirms how to pronounce its name It rhymes with ‘crikey,’ not ‘bike,’ and it’s just one of many brands whose names people have trouble pronouncing. By Kevin Allen@kevin_j_allenJune 9, 2014 SHARE Ragan Insider Premium Content It’s Nikey, not Nike. pic.twitter.com/Xo952HR8k7 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.