Nike stoking NFL protest debate with ads featuring Colin Kaepernick

As one of the league’s biggest partners, the company and its marketing messages have sparked ire by supporting the ex-quarterback’s high-profile denunciation of police brutality.

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For its 30th anniversary, Nike is speaking out.

The company’s new campaign takes a stand on National Football League player protests against police brutality—particularly against blacks—by featuring former San Francisco 49ers quarterback Colin Kaepernick as a prominent face in its marketing messages.

The New York Times reported:

The first advertisement from Nike, one of the league’s top partners, debuted Monday afternoon, when Kaepernick tweeted it , assuring that his activism and the protest movement against racism and social injustice he started would continue to loom over one of the country’s most powerful sports leagues.

Believe in something, even if it means sacrificing everything. #JustDoIt

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