That’s what Nokia attempted with the launch of its Lumia 900 smart phone this weekend. Writing for Fortune (via CNN Money), Philip Elmer-DeWitt points out how ridiculous it was to start selling the phone on Easter Sunday.
Yes—that Easter Sunday. When many stores are closed.
The New York Times reported that “nearly all 39 AT&T stores within proximity of Times Square in Manhattan were either closed for Easter Sunday or did not answer phone calls. The few that were open did not have the handset in stock.”
The Times asked AT&T about the decision, and a spokesman said: “The Lumia has received tremendous product reviews and we have been taking pre-orders online and in our stores all week. We are already off to the races.”