Nokia launches iPhone competitor—on Easter Sunday

What possible explanation could the company have for unveiling a new product on a day when many stores are closed?

Ragan Insider Premium Content
Ragan Insider Content

That’s what Nokia attempted with the launch of its Lumia 900 smart phone this weekend. Writing for Fortune (via CNN Money), Philip Elmer-DeWitt points out how ridiculous it was to start selling the phone on Easter Sunday.

Yes—that Easter Sunday. When many stores are closed.

The New York Times reported that “nearly all 39 AT&T stores within proximity of Times Square in Manhattan were either closed for Easter Sunday or did not answer phone calls. The few that were open did not have the handset in stock.”

The Times asked AT&T about the decision, and a spokesman said: “The Lumia has received tremendous product reviews and we have been taking pre-orders online and in our stores all week. We are already off to the races.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.