When it’s done wrong, it can completely blow up in your face and make you look like a guy at the beach wearing black socks with his sandals.
Nokia is that guy at that beach.
On Tuesday, the company published a glowing review of its new Lumia 620 smartphone on its blog Conversations by Nokia. The review is from “Adam,” who Nokia reportedly paid to write the review.
A number of bloggers were amused by the review, particularly that Nokia would paid for it and run the review on its blog.
The tone of the post by Adam—who is insanely enthusiastic about Nokia products— is pretty well summed up in this passage:
“From the start, it’s clear to see that the Nokia Lumia 620 is a fun, almost-youthful smartphone, thanks to the new color range.