Both companies were subjected to calls for boycott from the organization #GrabYourWallet, which tracks companies that have ties to President Trump’s business interests and encourages consumers not to purchase those goods. PR pros from both chains were quick to release statements saying that the decisions were based on performance, not politics.
A Nordstrom spokesman told reporters:
We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands—more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.
Neiman Marcus issued a similar statement :
Neiman Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor). Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both.