Norwegian’s tiny social media team racks up big-time awards

With a social media staff of two, Norwegian Cruise Line has won multiple awards for its online networking strategy, and now it’s cementing its status as a leader with a special tweetup trip.

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In June, the cruise line won Travel + Leisure magazine’s SMITTY award for the best use of a social media platform (Facebook). The following month, Norwegian won the Business Journals’ South Florida #SocialMadness Competition. Travel Weekly just announced that Norwegian won Magellan Awards for best mobile app and marketing campaigns.

What’s particularly amazing about all that is that two people—Scime and Kristine McGlinchey, social media and public relations specialist—run it all.

“The two of us are small but mighty,” Scime says.

And they’re getting mightier. Soon, Norwegian will host its second #SeaTweetUp cruise where it and a handful of social media partners will host social media seminars, discussions and, of course, some parties, with enthusiasts, who will be tweeting, posting, and blogging all the way.

Facebook strategy

A quick look at Norwegian’s Facebook page reveals that the basic strategy is pretty simple: Post photos, often with a question attached, and open up the floor to comments.

“Vacations, especially, are all about sharing this visual experience,” Scime says.

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