‘NOT COOL, COOKIE’: AMC Theatres explains its now famous tweet

The digital marketing manager for AMC Theatres explains how one of the best Twitter replies of all time came about.

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One brand that is just way beyond everyone else in terms of engagement and knowing its audience is Oreo. Not only are these cookies beloved and known throughout the world, they have a passionate audience to the tune of over 27 million “likes” on Facebook. Part of the reason that the brand’s got such great engagement is its Daily Twist campaign, such as the offering below that it shared on Pride Day:


One of the great things about having something as identifiable as a black-and-white cookie is that it can be modified to be so many different things, including items that are movie-related:


I’m a big fan of Oreo and what it’s doing. Then, on Sept. 25, it tweeted:


Now, my company has a “No Outside Food and Beverage” policy (as do most theatres, concert venues, and sporting arenas). Oreo knows that because they even used the #slicksnacker hashtag to indicate that outside Oreos are contraband in a theatre. So I decided to have a little fun.


Eight minutes

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