Now and then: 20 top company logos

Seems that a simpler time doesn’t necessarily mean simpler branding. Plus, a battle in the cereal aisle, Lemony Snicket’s thoughts on Lauren Conrad and her DIY crafting abilities, kids’ sad/funny reaction to ‘Timothy Green,’ an ode to Bill Murray, and more.

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In terms of design, modern brands seem to be embracing minimalism—a sort of less is more approach. Aside from bolder colors, there’s an overwhelming trend towards cleaner lines and fewer accoutrements. In fact, a comparison of the current corporate logos of 20 top companies with their originals is like a study of apples to oranges. Actually, apple to apple for one gadget giant.

One logo bound to cause controversy (because that’s what design critics do) is that of Rio 2016. Have a peek at the making of the logo:

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