Now you have to be bilingual, that is, speak English and C-suite

There’s a “new normal” in the marking communications job market. Candidates and recent college grads are dealing with a fresh set of benchmarks in this fast-changing field. Bilingual, which used to mean being fluent in Spanish, is now defined as speaking the language of the C-suite. Translation: The boss expects you to understand business models and service-value propositions — not to mention possess strong storytelling and crisp writing skills, and manage hybrid communications. T…

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