Six months ago, he fielded a pitch from a PR professional, who wanted to help him and his partners build buzz around the opening of a new restaurant. It would cost them $4,500 a month (for the busy months).
The experience didn’t go so well for Buschel, and he’s written about it on The New York Times‘ small-business blog, of which he is a contributor.
Here’s an excerpt:
“I have been dealing with PR people for a very long time. It would be crazy to categorize all public relations people as crazy, so let’s just say that P.R. people drive me crazy. All of them. As a client, as an interviewer of clients, as an avoider of clients they are selling too hard, and now as a client again. What I have finally come to understand is that PR people are paid to twist reality into pretzels and convince you that they are fine croissants. At some point, they actually believe their own concoctions.”