NY Times profiles the ‘queen of the mommy bloggers’

The Gray Lady published a 4,600-word story on Heather Armstrong, author of the popular blog Dooce.com. We highlight three noteworthy points from the article.

On Sunday, the Times published a 4,600-word piece on Armstrong—written by Lisa Belkin, a Times contributor and author of the paper’s Motherlode blog—exploring the life of the “queen of the mommy bloggers.”

“By talking about poop and spit up,” Belkin writes. “And stomach viruses and washing-machine repairs. And home design, and high-strung dogs, and reality television, and sewer-line disasters, and chiropractor visits. And countless other banalities of one mother’s eclectic life that, for some reason, hundreds of thousands of strangers tune in, regularly, to read.”

Dooce.com earns an average of $30,000 to $50,000 a month on advertising, according to the Times. It also sparked a social media storm for Maytag after a frustrated Armstrong tweeted about her malfunctioning washing machine.

Here are three more noteworthy items from the story:

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