NY Times report: Agency finds summer interns via Twitter contest

More than 425 young people registered; only six got the nod. The big question: Why is this a story in The New York Times?

Borrow a page from Minneapolis-based agency Campbell Mithun, a part of the Interpublic Group of Companies.

The agency found six summer interns through a Twitter contest. The New York Times reports:

“In honor of the favorite number of a Campbell Mithun founder, Ray Mithun, the competition is known as the Lucky 13. To reflect that, the applicants were asked to submit 13 comments on Twitter in 13 days, from Feb. 13 through 25.

“The applicants were asked to tag their comments with the hashtag #L13. That is Twitter-talk for adding the phrase ‘#L13’ to every comment so that anyone with a presence on Twitter can find all the comments, whenever and by whomever they were posted.”

Read the full story at the Times.

It’s an interesting approach from Campbell Mithum, but Twitter contests as a way to find job applicants is nothing new.

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