Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories.
Desk editors will now vie for “the very best play on all our digital platforms,” which include the website, mobile version and social media. The news was sent in a memo from Times’ executive editor, Dean Baquet, whose “Dean’s list” will serve as the means through which desk editors will attempt to get their writers’ work more visibility. The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future.
Poynter printed Baquet’s full memo here.
Meanwhile, Philly.com’s Diana Lind and Erica Palan have shared a presentation titled, “How to get your story read.” It includes several helpful tips from marketers on how best to present their content in social media.
For example, they suggest you should tweet a story four times, once with a straight headline/link, once with a pull quote/link, once with a stat or human interest note, and the with folks tagged in the story.
You can check out their full presentation here.
Newspapers seem to finally be getting a handle on how to effectively publish on the Web; PR pros may want to adjust accordingly.