Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories.
Desk editors will now vie for “the very best play on all our digital platforms,” which include the website, mobile version and social media. The news was sent in a memo from Times’ executive editor, Dean Baquet, whose “Dean’s list” will serve as the means through which desk editors will attempt to get their writers’ work more visibility. The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future.
Poynter printed Baquet’s full memo here.