Marketing Obamacare and the power of PR With a big, down-to-the-wire publicity push, the federal health care program met its goal of 7 million enrollees by March 31. Here’s how. By Claire CelsiApril 3, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.