Ogilvy PR study: Word of mouth beats social media for motivating social causes

Hearing about social issues from friends, family, and TV programs outweighs the influence of Twitter and Facebook.

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The main source for information about causes and social issues for Americans ages 18 to 29 is word of mouth from friends and family and TV programs, according to Ogilvy Public Relations Worldwide. Ogilvy and Georgetown University’s Center for Social Impact Communication studied cause involvement.

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