Oh, baby! Justin Bieber is a PR genius

The 16-year-old pop superstar was thrown out of a laser tag center in Canada on Friday night after a 12-year-old complained the Bieb had hit him. Less than 24 hours after these initial reports, Bieber’s PR machine flipped the conversation. No longer did the rich singer — with two bodyguards — hit the 12-year-old. The 12-year-old, and others, bullied the Bieb, referring to him with a gay slur. From bully to victim of bullying in less than one news cycle — that’s powerful…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.