Earlier this month, we highlighted criticism targeted at Old Navy for charging $12-$15 more for plus-sized women’s jeans, while charging nothing extra for large men’s jeans. It seems like the criticism worked, and Old Navy is looking to make some changes.
For one, Old Navy’s parent company responded to a Change.org petition calling for the price discrepancy to stop:
There’s a lot of room for improvement in the way plus-size clothes are designed and marketed throughout the industry-at-large. At Old Navy, a significant amount of work is invested in making sure plus-size women feel beautiful and on-trend at a price they can afford when they wear our label. Not many apparel brands can say that they’ve had a dedicated plus size line for as long as we have (since 1994). But, we always want to learn and see how we can improve.
As far as action items, Old Navy committed to creating a customer panel to “gather insights that will further enhance our plus size collections” in January.