Olympics advertisers see record-breaking numbers

Rio 2016 is off to a somewhat smooth start—and perhaps even smoother for marketers and advertisers. Despite restrictions and reservations, here’s how much NBC stands to make.

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Despite the issues surrounding the 2016 Olympics, one entity is already considering things a resounding success: NBC.

The Games’ primary broadcaster paid nearly $1.3 billion for this year’s Olympics.

During an earnings call late last week, NBCUniversal CEO, Steve Burke, said that the company stands to make a formidable profit.

“We made $120 million or thereabouts in London, and we are going to make a lot more than that in Rio,” he told reporters last week.

In that same conference call, Seth Winter, NBC Sports Group EVP for ad sales, said, “We’ve surpassed what we thought was at one point an unobtainable threshold.”

That threshold: a record $1.2 billion in ad sales already sold. ATTEND FROM YOUR DESK: Create infographics that grab your audience and don’t let go.

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