Just ask Ragu, which offended dads with a campaign last year suggesting they can’t cook. It’s a campaign Huggies should have paid attention to. This week, it felt the backlash after posting a video to Facebook for its “Dad Test” campaign, which evaluates the strength of a diaper after a baby’s been alone with papa for five days.
Fathers are lousy at changing diapers. Get it?
Parents weren’t amused. Dad bloggers spoke out; the Huggies Facebook page was overrun with negative comments, and a Change.org petition launched. By Thursday, Huggies, which is owned by Kimberly-Clark Corp., removed the video and manned up to its mistake.
In a Facebook update, the company said: