On her way out of one job, marketer offers 10 tips for social media marketing

Paula drum is leaving her job at H&R Block to become the general manager of an online shopping site. In a sort of social media exit interview, Drum offers 10 tips for social media marketers, based on her experiences at H&R Block. The tips are specific and deal with day-to-day issues many communicators face. For instance, one tip explains the importance of getting the legal department on your side early.