On Twitter and Instagram, Prada vows to go fur-free by 2020

The fashion house joins several other designers who have committed to not using animal pelts. A few have also promised to stop using exotic animal skins in their clothing.

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Prada is shedding fur to appeal to more consumers and gain positive PR.

On Wednesday, Prada turned to Twitter and Instagram to announce its commitment to stop using animal fur in its designs, effective with its Spring-Summer 2020 collection:

As part of the #PradaGroup, #Prada has announced, in collaboration with the @FurFreeAlliance, that it will no longer use animal fur in its designs or new products, starting with #PradaSS20 Women’s collections.   #PradaGroupFurFree#FurFreeRetailer#FutureofFashion#FurFree pic.twitter.com/Np6HCL0w2d

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